The game's storyline starts with an ordinary 35-year-old man who watches a direct sales program on television. He orders a book that is said to make its readers popular among women. When the man opens the book, he gets sucked into a picture book world. In this world, he becomes Tingle, wearing a green costume. Tingle meets three characters that accompany him on his journey to escape the world: Kakashi the scarecrow, Buriki the tin robot woman, and Lion the lion.